Today we’re looking
at smartphone ownership and a new study that suggests the iPhone 6 will
assist towards an Android takeover. Although lately Android has been
the dominant smartphone platform a new survey of smartphone owners in
the US indicates that in just a few short years more people will own an
iOS iPhone than an Android phone.
This seems to be mainly because iPhone owners have a strong loyalty
to Apple’s iOS platform. A survey of 16,000 people in the US conducted
by Yankee Group over the last year asked about the smartphones they were
using now and phones they intended to purchase. Approximately half of
the survey participants currently own an Android phone while around 30%
own an iPhone. However, of those who said that they would be purchasing
a new smartphone over the next six months, 42% said they would be
choosing an Android device while 42% said they would be buying an
iPhone.
The current iPhone owners who said they would be opting for another
iPhone totaled 91% showing a huge amount of brand loyalty. Only 6% said
they would be switching to an Android device. Compare that with
current Android phone owners where although 76% said they would be
buying another Android device, 24% said they would be switching
platforms and 18% of those said they would be purchasing an iPhone.
If the current trend continues then the forecast is that the amount
of iPhone owners in the US will overtake Android phone owners within the
next few years. Check out the chart image above to see smartphone
platform projection figures. Yankee Group VP Carl Howe therefore feeles
that Android has peaked while market share of the iPhone will continue
to grow.
This seems to contradict figures that we discussed yesterday
showing that sales of the iPhone showed the growth rate was currently
falling and that the iPad would drive future Apple growth. However Howe
also asserts that that the growing iPhone ownership will also see the
iPad remain dominant in the tablet market.
This latest survey is certainly interesting but of course relies on
the current trends continuing whereas who knows what could happen over
the next few years. There will certainly be a lot of interest in the iPhone 6
as part of this driving force for Apple. The iPhone 5S is rumored to
be an incremental refresh of the iPhone 5 while the focus for something
really groundbreaking seems to be on the iPhone 6. It just remains to
be seen if Apple can come up with the goods and then of course the
pattern at the moment regarding future smartphone ownership could
certainly continue in its favor.
We’re really interested to hear what you have to say on this matter.
Are you are an Android enthusiast and think the survey indicators will
not be borne out? Maybe you’re an iPhone owner and can tell us if you
will remain loyal to the iPhone or would consider jumping ship? Let us
know with your comments.
Source: Yankee Group Via: AllThingsD
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